A Las Vegas based mixed martial arts promotion streaming on UFC Fight Pass hosting combat sports events for over 30 years.
JAN 25 – OCT 25
THE OBJECTIVE
Develop a marketing strategy with the goals of increasing ticket sales, sponsorship revenue, and increasing UFC Fight Pass viewership
OUR STRATGEY
Designed & executed a fighter first social strategy that promoted fighters worth watching. By highlighting TUFF-N-UFF’s athletes through Fight Path profiles and one-on-one interviews, fighters were known athletes before they stepped into the cage.
We connected fans with strategic partnerships like UFC 5 giveaways, content filmed inside the UFC headquarters, and Meta Glasses footage that generated millions of views.
FINAL RESULTS
Jan 25- Oct25 Tuff-N-Uff became an efficient media operation averaging 3 posts a day cross posted across platforms generating a peak of 22 million organic views a month on instagram.
- Doubled instagram following from 12,000 to over 25,000
- Surpassed 50,000 subscribers on YouTube
- 6-1 ROAS on paid ad content for ticket sales
